Print/Digital
I have experience creating invitations, cards, save the dates, programs, flyers, web banners, display ads, snap chat filters, IG highlight icons, podcast covers, email headers, one-pagers, and more!
I studied color management and different types of printing - screen, offset, digital, etc. - so I understand how these pieces will look on a computer versus on whatever medium we’re printing on. I have a deep background in layout design and typography; and honestly, I think it’s so much fun to create aesthetically pleasing pieces.
I am highly skilled in using Adobe InDesign, Photoshop, Illustrator, and Lightroom.
Photography
I primarily like to work with moving images, but a little photography here and there is fun, too.
My weekends mostly consist of wakeboarding, barefooting, surfing and lounging on a boat, so most of my pictures surround that. I think it’s really fun, and a bit challenging, to photograph action sports because they’re fast moving and it’s exciting to snap the perfect shot, at the perfect moment, all while having the perfect combination of camera settings, to get that perfect capture.
Plus I do different event coverage for my friends… rehearsal dinners, weddings, lifestyle, maternity pics, concerts, etc. And I self shot my maternity pics - that was a huge challenge but so much fun!
Also fun fact - I’ve professionally photographed Cindy Crawford, Jennifer Hudson, Nigel Barker, Andy Grammar, Joe Theismann, and Rusty Wallace.
“Taking an image, freezing a moment, reveals how rich reality truly is.”
— Anonymous
Website Design
Because I have a background in design and web building, I have done different projects for clients who were in major need of a website upgrade! I have experience using Wordpress, Squarespace, and coding CSS and HTML. This has also allowed me to grow my skills in graphic design, layout and creating organized content management systems.
Check out www.peoniesandperfection.com
Check out www.thebisonboardshop.com
Check out www.bucketheadbarefootrace.com
I will say, this is not my forte or my passion, but I can surely build one faster, make it beautiful, and have it be functional, better than most could!
Social Media
Social media is the way of the word these days! As a content creator I usually stayed away from the strategy, planning, scheduling, I just executed what was asked of the creative team. However, as a social media manager now, I am leading the charge in the digital space! Not only am I strategizing and planning, I use Hootsuite (also have used Sprout Social) to schedule and analyze performance. I utilize both the content and creative teams to help create social media campaigns that align with our brand and create content for various channels.
In order for people to shop us, they have to like us… and we try to drive our relationship with our customers and followers by creating content that either excites, entertains, informs, or connects.
The work to the side is outdated, please just view my social platform or the posts on the sites of the companies I’ve worked for!
On the Socials
We pick a piece of furniture or a case good or even a accent item and highlight it for our shoppers.
Weekend Buzz
Each week we let our followers know what they can look forward to at Art Van, whether thats a current promotion or a local event, this helps drive traffic to the stores.
Inspirational Hero Campaign
In honor of our 60th year, we wanted to recognize the inspirational heroes in our community by giving them a $5000 home makeover.
Star Studded
We harness the power of big names to better leverage our brand.